Do you travel with TripAdvisor?
Do you consult TripAdvisor before visiting a restaurant and read the reviews on bergfex on the quality of ski areas before booking your next skiing holiday?
Whether you are a reviewer or a reader of review sites, you’re in good company. These platforms are enjoying increasing levels of popularity and are a new dimension in modern marketing that must be taken into serious consideration. While so-called “external influencers” were once important factors for marketing experts, review sites have long since come to replace them in some markets. This also applies to the employment market, of course.
In Switzerland, only around 35’000 of a total of approximately 580’000 companies currently have a review on kununu. It should not be forgotten that TripAdvisor also started out as a small company, and that there is no doubt a justifiable need to inform yourself about a potential employer before deciding on a new place of employment. Just as the employers collect references on job applicants, candidates should also be able to inform themselves about their future employer through reviews.
We too look forward to every new review as an employer or service provider – especially when they’re as good as our latest entry.