Headhunting and social media – a power couple
In today’s newsletter, we’ll be talking about an exciting development in headhunting: using social media marketing campaigns as an additional tool to direct personal contact. Here at MPB, we’re constantly on the lookout for innovative methods to identify and attract the best talent.
A comprehensive approach
In today’s business world, the competition for the best skilled staff is more fierce than ever. Approaching people directly remains THE best way to attract potential candidates to a new challenge. A target group-oriented social media marketing campaign is the ideal addition to an online advert. This allows us to reach 100% of the candidate market and find the best.
Social media marketing campaigns as a powerful addition
This is where social media marketing campaigns come into play. What makes them an excellent addition to the direct approach?
1. A wider reach: Social media offers a reach that goes far beyond the traditional direct approach method. It allows you to reach thousands of people who are either actively or passively searching for a job or who aren’t searching at all.
2. Target passive candidates: Many top talents aren’t actively looking for a new job, but they are using social media. Targeted campaigns allow you to reach this talent and pique their interest.
3. Strengthening the brand of the employer: Social media also provides an opportunity to present the company and its culture. Not only does this attract candidates, it also achieves a positive perception of the employer brand.
Our social media marketing campaign expertise
At MPB, we’ve recognised the potential of social media marketing campaigns and are proud to help our clients to use them effectively. Our experts know how to create compelling content, drive target group-oriented campaigns and measure their success.
Let’s work together
If you’re looking for a comprehensive solution to explore 100% of the candidate market, we’d be happy to help. A combination of a direct approach, advert placement and social media marketing campaigns achieves even better results than traditional headhunting.
Contact us to find out more about how MPB can help you attract the best talent and reach your recruitment goals.
