Assessments – Where Human Insight Still Matters, Even in the Age of AI
AI can do a lot and makes us more efficient. Thanks to AI, text writing becomes more targeted, presentations are optimized, and summaries are created in no time. Whether it's market analyses, translations, or research – AI is a valuable tool.
However, one area where AI has not yet – or only partially – found its way is in human observation, in other words: in assessments.
A key characteristic of an assessment is the observation of a person by other people – for example, during an employee interview, a sales conversation, or a spontaneous or prepared presentation.
How does the person behave? How do they present themselves? What is their presence like? What emotions do they express? How do they come across to the audience? Can the assessment participant build trust and connect with the audience? Can they spark interest in their topic – or even enthusiasm?
What we observe
Trust-building cannot be measured, and presence even less so. But emotions can be observed, perceived, and described. That’s exactly what makes a professional assessment so valuable.
Essentially, we observe three main aspects:
Authenticity:
Does the person seem genuine, or are they playing a role? Do they give me the impression of openness, transparency, and honesty throughout the assessment?
Empathy:
Does the person show genuine interest in the feelings and needs of others – for example in a role play, but also “between the tools,” during breaks, or over a shared lunch?
Positive Energy and Enthusiasm:
Does the person radiate energy and enthusiasm? Do they motivate me with their ideas? Do they appear convincing in their attitude and manage to inspire others?
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Tools and Methods
The foundation of a professional assessment is, of course, the use of valid methods and tools that allow for multiple measurements of competencies. The expected competencies are clearly defined in advance and documented in a target profile, so that the individual's results can be compared accordingly.
Only by combining these tools with behavioral observations can we form a complete picture – and reach a well-founded decision.
We look forward to having the opportunity to “observe” for you soon.
